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Focus Theory Sports Co. LLC
About Us
Our mission is to help aspiring and established athletes ages 5 and older develop the mental performance skills and sustaining habits needed to thrive in sports and life.
Through the application of Acceptance and Commitment Therapy (ACT) principles and positive reinforcement, we empower athletes to build an elite athlete mental mindset, resilience, focus, emotional regulation, and self-discipline.
Our Vision
We believe that long-term success is created through consistent systems, purposeful action, and a commitment to personal growth rather than short-term outcomes alone.
Our goal is to equip athletes with practical tools that enhance overall athletic performance, strengthen character, and support their development both on and off the field of play.
By fostering a growth-oriented environment, we help athletes unlock their potential and perform with greater consistency and purpose.
Our Services
All services at Focus Theory Sports Co. LLC are led by a Board-Certified Behavior Analyst (BCBA) with specialized training in Acceptance and Commitment Therapy (ACT), behavior change, performance development, sport coaching, and personal/group training.
We provide individualized and small-group athlete mental performance training designed to strengthen confidence, focus, resilience, emotional regulation, communication, coachability, and other key performance skills. We also offer athlete-support parent training to help families effectively support their athlete's development, as well as coach collaboration and athlete mindset education to promote consistent performance principles across training and competition environments.
In addition, Focus Theory Sports Co. LLC hosts recreational leagues, camps, and workshops that integrate physical activity with evidence-based mental performance development strategies. Every service is designed to help athletes build sustainable habits, develop psychological flexibility, and create systems that support long-term success.
What makes us different?
- Coaching is led by a Board-Certified Behavior Analyst (BCBA) trained in behavior change, performance development, and ACT-informed coaching.
- Services focus on both athletic performance and personal development.
- Athletes learn practical skills they can apply immediately in practices, games, school, and everyday life.
- Training emphasizes sustainable systems and habits rather than temporary motivation.
- Coaching is individualized to each athlete's goals, strengths, and challenges.
- Parent support and coach collaboration help create consistency across environments.
- Programs integrate evidence-based principles from Acceptance and Commitment Therapy (ACT) and positive reinforcement.
- Athletes are taught how to perform through challenges rather than waiting for the "perfect mindset" before taking action.
'Focus Theory' is for you if you are looking to:
Begin Sports
Enhance Psychological Flexibility
Advance Your Skills
Starting a new sport can be both exciting and overwhelming. We help young athletes build confidence, develop positive habits, learn foundational mental and socio-emotional skills, and create a strong foundation for long-term enjoyment and success in sports.
Advance Your Skills
Enhance Psychological Flexibility
Advance Your Skills
As athletes progress, the physical and mental demands of sport increase. Our coaching helps athletes develop the mentality, focus, consistency, and self-regulation skills required to continue improving their performance and reach the next level.
Enhance Psychological Flexibility
Enhance Psychological Flexibility
Enhance Psychological Flexibility
Athletes often face pressure, mistakes, uncertainty, and difficult emotions. Through ACT-based coaching, athletes learn to stay present, adapt to challenges, and take meaningful action toward their goals, even when adversity arises.
Prepare for School Tryouts
Enhance Psychological Flexibility
Enhance Psychological Flexibility
Tryouts can create stress and self-doubt for athletes of all ages. We help athletes build confidence, manage performance anxiety, establish effective preparation routines, and approach tryouts with a focused and resilient mindset.
Navigate Failed Tryouts
Increase Your Parental & Coaching Support
Navigate Failed Tryouts
Not making a team can be a difficult and emotional experience. We support athletes in processing setbacks, rebuilding confidence, identifying growth opportunities, and developing a plan to move forward stronger than before.
Improve Teamwork Skills
Increase Your Parental & Coaching Support
Navigate Failed Tryouts
Success in sports often depends on more than individual talent. Athletes learn communication, leadership, accountability, and collaboration skills that help them become stronger teammates and positive contributors to their team culture.
Build Sense of Community
Increase Your Parental & Coaching Support
Increase Your Parental & Coaching Support
Athletes thrive when they feel connected and supported. We foster an environment that encourages belonging, mutual support, positive relationships, and a shared commitment to growth both on and off the field.
Increase Your Parental & Coaching Support
Increase Your Parental & Coaching Support
Increase Your Parental & Coaching Support
Parents and coaches play a vital role in an athlete's development. We provide education, guidance, and practical strategies to help coaches and parents support their athletes' confidence, resilience, and overall athletic experience in a positive and effective way.